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We know what you’re thinking: Why can’t we have that kind of promotional advertising here in the US?

We’ll be real; we probably won’t see that kind of public demonstration in Times Square anytime soon. But in places like Amsterdam, this kind of marketing campaign is pretty prevalent, and if we do say so ourselves, pretty awesome.

In promoting the new Fiat 500 Cabrio, the Italian manufacturer decided to do a guerilla-style marketing initiative by rolling out two of their 500 Cabrios in front of a square accompanied by a number of bikini-clad women – in less than ideal temperatures, no less – dancing to the beats of a nearby performance group. Naturally, the whole spectacle drew the attention of smiling and laughing crowd, most of whom we’re men who completely enjoyed the whole brouhaha.

While it may be a long time before we see something like this in the US, thanks to the global reach of the Internet, we can still enjoy the show from thousands of miles away – even if it means that we’re doing it from the confines of our computers.

Video: Fiat’s new guerilla-style advertising featuring the Fiat 500 and bikini-clad women originally appeared on topspeed.com on Saturday, 26 December 2009 12:00 EST.

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